Category

Marketing

Start with a costly marketing decision. Each practice connects customer evidence to a reviewable hypothesis and a useful next test.

Costly Tasks

Marketing tasks

“This is costing me acquisition efficiency and production time while the team guesses what to make next.”

Find new ad angles from real customer evidence

Turn customer problems, motivations, objections, and desired outcomes into distinct creative hypotheses that a person can verify and test.

Expected result: Create a continuing set of distinct angle hypotheses with traceable customer evidence, clear claim boundaries, and useful creative briefs.
Available Practice: One complete method