Practices

Use a method you can inspect.

Each Practice includes preparation, ordered steps, checks, failure modes, Tools, and Sources.

01Automate routine order-status questions with live order dataEcommerce · Launch a narrow, read-only support flow that answers verified shoppers and hands every exception to your team.02Turn return feedback into one prioritised fixEcommerce · Create a reviewable cause table by product, then choose one change with traceable customer evidence and a measurement plan.03Build an evidence-backed customer-angle matrixMarketing · Produce distinct ad-angle hypotheses with traceable customer evidence, safe claim boundaries, and a human-reviewed brief for each test.