Supporting Tool
Google Forms
An optional survey tool for gathering a small amount of consented customer evidence when existing sources leave a clear gap.
This Tool supports Build an evidence-backed customer-angle matrix for the Find evidence-backed ad angles Task.
Visit the official siteBest fit
Use it where the Practice names it.
- Asking a short set of open questions about one unresolved customer problem, motivation, or objection.
- Sending de-identified responses to Google Sheets for review.
Limitations
Keep these boundaries visible.
- Use it only when existing reviews, support conversations, and interviews cannot answer the defined question.
- Do not request names, email addresses, order numbers, file uploads, or other direct identifiers.
- Check responder access, response-summary visibility, collaborator access, consent wording, and retention before sharing the form.
- AIWorkDex does not host surveys, collect responses, or capture email addresses. Run the survey in your own approved account.
Pricing context
Confirm the current terms before launch.
A paid plan is not required for this practice. Account and workspace access varies, and some advanced features may be paid.
Practice using this Tool
Return to the method and its safeguards.
Build an evidence-backed customer-angle matrix
Produce distinct ad-angle hypotheses with traceable customer evidence, safe claim boundaries, and a human-reviewed brief for each test.
Sources
Check the product basis.
These Sources support this Tool’s role in the connected Practices.